Copywriter, CVS Health

May 2020-Present​

​

• Support the Loyalty and Personalization team by writing copy for highly-personalized emails and coupons, push notifications, text alerts, direct mail and social media.

• Write engaging copy to drive awareness and excitement for the ExtraCare, BeautyClub, CarePass and Pharmacy & Health Rewards programs.

• Write names and slogans for new and upcoming products, sales events and mobile apps.

• Concept copy for messaging surrounding COVID-19, including emails, in-store signage, vaccination pins and stickers.

​

Copywriter, Marshalls

​Nov. 2019-May 2020

 

• Develop the creative voice of Marshalls by delivering on-brand copy across all weekly drive-to-store emails, social media platforms, in-store signage and billboards.

• Revise copy based on internal and external feedback, working quickly and efficiently to meet deadlines.

• Assist in weekly photoshoots, writing, designing and producing content for our Instagram stories and in-feed posts.

• Proof copy provided to me by designers, project managers and outside teams to ensure accuracy upon release.

 

 

Copywriter, Distinctive Apparel International

​Apr. 2019-Nov. 2019

• Write and edit fresh, engaging, on-brand copy for catalogs, web content, product stories and promotional campaigns.

• Adhere to brand guidelines and develop the brand voice with engaging product descriptions.

• Collaborate on a multitude of projects with creative and cross-functional staff including graphic designers, merchants, media specialists, legal and regulatory affairs and customer service.

• Develop brand strategy/positioning and deliver programs that create excitement and increase web traffic.

 

Copywriter & Social Media Specialist,

ZAXIE by Stefanie Taylor

Nov. 2017 - Apr. 2019

• Spearheaded efforts to launch a start-up company by creating and executing an in-depth social media plan.

• Wrote and developed all website copy, including product naming and descriptions, categories, headers, and pages.

• Utilized effective SEO principles to produce a 25% increase in inbound traffic since launch. 

• Initiated, oversaw, and tracked results of influencer outreach, brand ambassador partnerships, and paid ads.

​

Literary Editor, The New Hampshire Writers' Project

Oct. 2015 - May 2017

• Increased the organization’s outreach by writing articles and blog posts relevant to local writers and readers.

• Oversaw the organization’s Literary Calendar and managed social campaigns on Facebook, Twitter, and Instagram.

• Organized Writers’ Day, a full day of workshops and presentations with authors, editors, and publishers.

 

Public Relations & Communications Manager, Fly Boutique

Jan. 2016 - May 2016

• Conducted on-ground marketing and utilized social media outlets to promote sales campaigns and events.

• Utilized knowledge of merchandising to understand trends and create detailed Excel reports to monitor sales. 

 

Beauty Writer and Editorial Assistant, Fase Magazine

May 2017 - Dec. 2017

• Identified current and emerging beauty and fashion trends to communicate effectively with the Beauty Editor.

• Contacted brands to write monthly articles highlighting products for advertising, marketing, and PR opportunities.

 

Freelance Writer, Providence Media

May 2017 - Dec. 2017

• Wrote articles for monthly publication in The Bay Magazine and East Side Monthly and determine correlating topics of relevance by remaining up-to-date on news and events in both the East Bay and East Side locations.

• Adhered to the required writing guidelines and house style while achieving an engaging tone appealing to readers.

​